Apparently, I got really pumped by seeing Cholula® Hot Sauce on the shelf at Meijer this morning. Every time we’ve run out of the stuff I’ve scanned Meijer’s hot sauce selection in hopes that they started carrying it. Always disappointment, followed by an annoying trek to Kroger to restock my supply. (FYI, I really don’t care for Kroger, thus the annoyance. The store is right across the street from the Meijer I go to.) However, that disappointment has ended today.
Then, out of lazy Sunday curiosity, I started checking into Cholula’s brand online. It was nice to see they have a decent looking website and some cool “wearables” in their online store. However, their marketing site is entirely in Flash (navigation, forms, content, etc.), the baseball caps have sizes (WTF?) and they have no social networking presence, at least not anything actively operated by them. Apparently I’m feeling semi-activist today, so I chose to write them a letter with a laundry list of my thoughts. Here it is…
Hi, there. First off, I absolutely LOVE Cholula Hot Sauce! I was first introduced to it a few years ago and it was tasty from the first time on. Lately, I’ve been using it on just about everything possible and we need at least one bottle in our house at all times. So thanks for making such an awesome product!
Second, I’ve been a bit bummed that Miejer, the largest grocery chain in Michigan (in size of the stores and number of stores), hasn’t been carrying Cholula – at least the one closest to me. I’ve had to go to other stores (usually Kroger) just to get my Cholula fix. And then today, while crusing the aisles at Meijer, they had it on the shelf! Even though we have an unopened bottle at home, I bought another one just to reward them for stocking it (plus it was on sale). So, I definitely think you need to give Meijer credit on your Store Locator for carrying it now. Plus, you’re missing some Kroger stores in my zip code on your interactive map, so it’s due for an update anyway.
Third, seeing your web site for the first time today, it looks great. Simplistic but very tasteful… just like your hot sauce! However, the entirely Flash-based site is really annoying to be honest. Having the little loader pop up every time I want to go to a different page gets old real quick. Not to mention, if I’m trying to tell others about Cholula while at a party, out at a restaurant, etc., people can’t look up the site on their iPhone, iPods, iPads, etc. With the mobile Internet device audience rapidly expanding, you may want to do something to address that. Just in case you didn’t realize, this is what your site looks like on my iPod Touch (it’s identical in functionality to an iPhone except the phone part):
Again, the site looks great, but having it in all Flash is becoming more of a liability these days than it is an asset.
Along the same lines, you should really get your brand on Twitter and/or Facebook. You’re really missing an opportunity to connect with current and potential fans by not creating a presence there. Social commerce is the new way to create a loyal base of customers. If you’re not in there creating your brand, you’ll either be left behind or someone will fill in the gap. See what the parody of BP’s PR department is doing at http://twitter.com/bpglobalpr as an example of what happens when an company doesn’t work to create their own name in the social networking realm. Actually, it looks like some variations on your name have already been swept up on Twitter. Not sure if you have someone on this yet, but you really should. Heck, I’d even be willing to help get things started if you don’t have anyone who is expert level at that kind of stuff.
Finally, I’m also interested in ordering a Cholula baseball cap (more promoting to others!). I can’t quite decide on red or black yet (red seems best tho), however my biggest hang-up was on the sizing. Why no One-Size-Fits-All option like every other hat I have? Are they fitted hats or something? I like them a lot but I have no idea what size I need to get. Is there actually a difference? I’ve just never really seen hats come in S, M, L, XL sizes to know what size I need.
So, again, Cholula is AWESOME, AWESOME stuff. Keep up the great work making a fantastic product that I love recommending to others. Especially up here in the northern Midwest, where the notion of hot sauce is usually some extra black pepper in our ketchup. But you’ve made a believer out of this guy from Scandinavian heritage. Thanks!
Sincerely,
Blake Nyquist
I suppose I should have devoted any activist tenancies to something much more meaningful to the world. I hear there’s a an oil spill in the Gulf of Mexico, and there are children in need of clean water all over the globe. However, other than giving money to some charity (which we do a bit of already), I usually can’t contribute anything based on my knowledge and experiences. Providing substantive feedback to Cholula about their online brand is something that I could use my background to create, so I did.
Being I sent this out on a Sunday, I certainly don’t expect an immediate response. However, I’m very curious to see if there is any kind of reply at all. If I do get anything back, I’ll add it in the comments.
Have you ever taken time to provide a boatload of feedback to a large company that may or may not care? If so, how, why and what was the result? Also, have you ever tried Cholula® Hot Sauce? Isn’t it amazing??!!? Submit a comment with any of your thoughts on this stuff.
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