Apparently, I got really pumped by seeing Cholula® Hot Sauce on the shelf at Meijer this morning. Every time we’ve run out of the stuff I’ve scanned Meijer’s hot sauce selection in hopes that they started carrying it. Always disappointment, followed by an annoying trek to Kroger to restock my supply. (FYI, I really don’t care for Kroger, thus the annoyance. The store is right across the street from the Meijer I go to.) However, that disappointment has ended today.
Then, out of lazy Sunday curiosity, I started checking into Cholula’s brand online. It was nice to see they have a decent looking website and some cool “wearables” in their online store. However, their marketing site is entirely in Flash (navigation, forms, content, etc.), the baseball caps have sizes (WTF?) and they have no social networking presence, at least not anything actively operated by them. Apparently I’m feeling semi-activist today, so I chose to write them a letter with a laundry list of my thoughts. Here it is…